Trade Show Management

The show must go on. Make it run smoothly.

Strategic Event Support, Exactly When You Need It

Trade shows are filled with many moving parts and three separate audiences—attendees, exhibitors, and organizers—relying on the event to boost brand recognition, generate leads, and offer excitement.

Having been on the organizer, exhibitor and attendee sides of the industry, I understand the operational and strategic demands behind successful events.

Whether it’s guiding the expo from start to finish, planning a reception or session, or offering strategic guidance on revenue, you need a partner who’s organized trade shows as large as 15,000 attendees and 314,500 net square feet (nsf) of exhibit space, to quickly identify challenges, streamline processes, and execute efficiently.

End-to-End Trade Show Planning

From satisfying exhibitors to managing the event’s flow to delivering a show experience larger than its parts, planning a trade show is among the most challenging jobs in the industry.

You need to keep all parties engaged and energized while leading an internal team through long days and nights.

Offload the hardest parts to a leader of expos with hands-on experience with virtually every element of a trade show:

budget planning & management
show floor design
sponsor coordination and relations
educational programming
networking opportunities
attendee experience design

Partner with an experienced planner who understands all sides of the floor.

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Sponsorship & Revenue Strategy

With an annual trade show serving as the financial backbone for an organization’s entire fiscal year, you can’t afford to leave money on the table. Developing the right strategy to attract valuable sponsors and generate maximum revenue is paramount.

Anyone working on the event needs to understand the mindset of buyers and exhibitors to craft an experience that sparks increased attendance and engagement.

Areas of support offered:

creating and executing sponsorship opportunities
nurturing sponsor relationships
facilitating activations
developing price structures
ticketing strategy & promotions

Let’s generate the maximum revenue for your show.

"With extensive experience spanning sales, event services, planning, and leadership, Christine brings a well-rounded perspective to every project she takes on. She is accountable, supportive, dependable, and someone you can always count on to elevate a team."

- Razak Kadiri, National Sales Manager, VisitPITTSBURGH

Fractional Event Management & Staffing

High expectations and limited resources can have planners feeling helpless, at worst, and frustrated, at best. An experienced planner who can fill in gaps is a lifeline.

Having supported virtually every element of a trade show, I am able to jump into a project and keep your timeline on track without adding a full-time staff member to the bottom line.

Get top-notch support facilitating: